3D visualization refers to building a three-dimensional model of a real-life object or even one that hasn’t existed. But it’s still a very generic description because many projects need 3D visualization and different techniques are to be used for each of them.
But the main benefits of 3D visualization stay still. It helps boost eCommerce conversions and saves time and energy for architecture and other industries.
So today, Nesso 3D visualization experts will walk you through all you need to know about 3D visualization!
Let’s dive in!
What is 3D visualization?
To put it simply, 3D visualization is all about producing three-dimensional digital content using 3D rendering software, which results in time and cost savings, improved collaboration, and increased productivity in industries such as architecture, engineering, marketing, and manufacturing.
Where is 3D visualization used?
3D visualization helps businesses improve their communication and give end-customers a more vivid experience. Therefore, it is used in a wide range of industries.
As of writing this article, product design and presentation; architecture and interior design; media and entertainment are the industries where 3D visualization is needed most.
#1. Product design and presentation
On the product design aspect, 3D visualization helps increase the efficiency of the manufacturing process. Particularly, it allows engineers and production teams to work together to fine-tune and adjust the model or concept with the latest design changes and new ideas.
Additionally, 3D visualization also helps businesses to bring their customers a better on-site experience with, for instance, virtual try-on, augmented reality, product 360-degree rotator, and more!
|💡 Recommended reading: What Is Product 3D Modeling And Rendering & Who Needs It?|
#2. Architecture and interior design
One of the biggest usages of 3D visualization is in architecture rendering. By using 3D visualization tools, architects can create realistic, fine-tuned 3D visuals to depict the architectural project’s interior and exterior structures.
What makes 3D visualization so effective is that 3D designers can liven up 3D visuals with attractive paintings, luxurious furniture, lighting, and more. In this way, clients can have a crystal clear view of what the architecture project looks like and whether the design and concept satisfy their preferences or not.
|💡 Recommended reading:|
#3. Media and entertainment
If you have seen the Avatar movie that is all the rage recently, you technically just experience 3D visualization in a movie theatre. Yes, 3D visualization is also exploited in the media and entertainment industry too.
3D visualization software enables creators to craft beautiful digital content in fields like games, music videos, movies, and so on using imagination only.
Some popular 3D visualization techniques
As we mentioned, there are various visualization formats, and each industry will prefer some specific types. For instance, an eCommerce merchant can display their product image as a 2D render – a realistic flat image containing 3D details. In addition, you can produce an animated 3D video to liven up your presentations.
And to produce the 3D visualization format and result that you want, you have to pick the right 3D visualization technique for your projects.
Here are the 5 most popular techniques used in visualizing a three-dimensional object:
#1. 3D Realistic Visualization
When a modeler employs this technique, the objective is to produce a digital image of an object that is exact to the real thing. The goal of this technique should be to accurately replicate the sizes, color schemes, textures, and even the smallest details of an object.
The realistic approach is fundamental for visualization products and complicated projects that need to show a consumer an expected result that would be reflected in real life. This means that the goals of a photorealistic presentation are to generate new leads and offer a positive client experience.
#2. Minimalist Technique
Minimalist visualization is a high-quality rendering near a photorealistic image rather than basic graphics.
Attention to materials and details is one of the main characteristics of minimalism. This method is frequently used for complicated projects that demand the production of a set with several props and scenery as opposed to a single 3D model.
#3. Complementing Reality
Suppose we need to visualize how a specific thing will fit into an existing context. In that case, 3D artists build a digital twin of the needed environment, model the object that will be implemented, and then provide a lifelike rendering of the anticipated outcome.
On the other hand, modeling a 3D object for AR apps is equally typical. A computer model can be integrated into an actual (present) environment in real-time utilizing augmented reality technology. Users may thus picture a certain thing in any environment.
#4. Engaging Visualization
Even if a product is excellent, presenting it on a plain background isn’t enough sometimes. Therefore, you should arrange an armchair’s 3D model in a comfortable setting, such as a warm room with a fireplace, plush carpet, and a blanket, for example, if you want to display it in your online catalog.
With engaging visualization, your clients are more likely to purchase because they can visualize themselves in an engaging real-life setting.
#5. The Before and After Visualization
It’s important to picture how your help will benefit the client when providing 3D rendering services or doing anything else to improve an existing project of them.
For instance, the before and after 3D render/video can show how a client’s home was renovated, or a new interior design was implemented.
As a result, it is simpler to visualize the end outcome, contrast it with the present one, and make modifications before project execution begins.
All in all, 3D visualization has a lot of benefits in terms of cost and money saving. Therefore, they’re used in a wide range of projects, and in a wide range of industries.
If you want to find a 3D visualization agency to bring the best out of your 3D projects, Nesso’s certified 3D experts are here to help!
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