7 Tips to Make Realistic Renderings That Sell Like Hotcakes!

realistic renderings

Architectural renderings play a crucial role in the marketing of real estate properties. They are visual representations of what a building or space will look like before it is built. High-quality, realistic renderings can help potential buyers envision themselves living or working in a property, ultimately leading to sales.

In this blog post, Nesso 3D rendering experts will give you 7 actionable tips on creating realistic architectural renderings that impress your clients!

Let’s dive right in!

What are realistic renderings?

Realistic renderings are computer-generated images of buildings, interiors, or landscapes that mimic real-life environments’ look and feel. These renderings are created using advanced software incorporating lighting, textures, and materials to create a photorealistic design representation. 

Realistic renderings can be an essential tool for architects, interior designers, and real estate developers to showcase their designs in a visually compelling way. Some of the benefits of realistic renderings include:

  • Helps clients visualize the end product: Realistic renderings can help clients better understand how the finished project will look like.
  • Speeds up the design process: With realistic renderings, designers can quickly change their designs before construction begins.
  • Attracts investors and buyers: Realistic renderings can help convince investors and potential buyers to invest in a project.
  • Saves money: Realistic renderings can help identify design flaws early, saving time and money in the long run.

7 actionable tips to make realistic renderings

#1. Adjust lighting

Adjusting lighting is one of the most important elements in creating realistic architectural renderings. Lighting can make or break the overall feel of your project, and getting it right can greatly enhance the realism of your renderings. 

By adjusting the position, intensity, and color of lighting sources, you can simulate different times of day and create a mood that best suits your modeling. It’s essential to pay attention to the lighting in both interior and exterior renderings, as natural light can greatly affect the look of a space. 

By taking the time to fine-tune the lighting in your renderings, you can create a more immersive and convincing visual representation of your design.

Realistic Renderings
A project where we have to work with different lighting

#2. Leverage shadow

Another tip we’d love to recommend is paying close attention to the use of shadows. Shadows can help create depth, dimension, and a sense of realism in your rendering, making it more appealing to your clients and investors. 

By leveraging the power of shadows, you can create more lifelike renderings that accurately reflect the lighting conditions of a particular space. This technique involves paying close attention to the direction and intensity of the light source and how it interacts with various objects in the scene.

Realistic Renderings
Adding shadows where they should be can make your renderings more realistic

#3. Add furniture and home decorations

Without some pieces of furniture and home decorations, you can hardly achieve a realistic look for your renderings. Not only does the furniture help potential buyers and clients visualize the scale and proportions of the space, but it also adds an element of personality and warmth to the design.

By adding furniture properly, you can show your clients how the space is used and give them a sense of the space’s functionalities. However, it’s important to choose furniture and decor items appropriate for the design style and the intended use of the space. 

For example, a cozy living room should have comfortable seating, a coffee table, and perhaps a rug. In contrast, a sleek modern kitchen may have stainless steel appliances and minimalist bar stools.

realistic renderings
Adding furniture properly can help enhance your realistic 3D renderings’ visual appeal

#4. Add lifelike objects

Besides furniture, you should definitely add some lifelike objects to your architectural renderings to breathe more soul into them. To name a few, some objects like plants, books, and artwork can help add depth and realism to your renderings. 

These objects help to create a sense of scale and proportion, making the space feel lived-in and inviting. When selecting things to add to the rendering, it’s essential to consider the style and theme of the space. 

For example, a modern and minimalist space may benefit from simple and understated objects, while a more traditional space may benefit from ornate and decorative objects. Adding lifelike objects to the rendering can elevate the overall quality of the design, making it more compelling and engaging for potential buyers or investors.

realistic renderings
For instance, consider adding some potted plants and some cups of tea to your renderings to liven it up

#5. Perfect your textures

When creating realistic architectural renderings, fine-tuning your textures is a crucial step. Textures are the visual elements that represent the surface of an object or material in a rendering, such as wood grain or fabric texture. Make sure that your textures are carefully crafted to accurately reflect the real-world characteristics of the objects in your renderings. This means paying close attention to details like color, reflectivity, and roughness. 

The more details you put into your textures, the more accurate and lifelike your renderings look. This can make all the difference in convincing clients and investors to move forward with your architectural projects.

realistic renderings
See the unflattering fabric of the blanket hanging at the foot of the bed?

#6. Adjust the surface coverings

Another tip to liven up your rendering is adding surface coverings to it. Surface coverings refer to the materials used to cover floors, walls, and ceilings in an architectural project, such as tiles, hardwood, or carpet. 

To create a truly realistic rendering, it’s important to adjust the surface coverings to match the texture and reflectivity of the real materials. This can be achieved by using software that allows for manipulating various material parameters, including glossiness, reflectivity, and texture. 

Adjusting the surface coverings to match real materials can make a huge difference between a mediocre and highly impressive rendering.

realistic renderings
Remember to work on the surface coverings of all the objects in your renderings

#7. Give multiple viewpoints

And last but not least, consider providing multiple viewpoints of your architectural project to help potential clients and investors better understand the space’s layout, functionality, looks and feel. By including various viewpoints, such as overhead plans, section views, and 3D visualizations, you can showcase your design in a much more comprehensive and convincing way.

This approach can also help identify potential design flaws and allow for necessary modifications to be made before construction begins. Not to mention that giving multiple viewpoints of your architectural rendering can increase the project’s overall appeal and help your clients visualize the final product with more clarity and accuracy.

realistic renderings
Don’t forget to give your clients multiple views of your 3D renderings

Final thoughts

All in all, realistic architectural renderings are an essential part of marketing real estate properties. By following these seven tips, we hope you can produce high-quality renderings that accurately depict your designs. If you are looking for interior rendering services to level up your architectural rendering projects, Nesso’s certified experts are here to help!

Read more at nesso.vn

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