In today’s dynamic business world, staying ahead requires more than just traditional approaches. Enter industrial 3D visualization – a game-changer for companies aiming to excel. This technology isn’t just about creating visuals; it’s about transforming ideas into tangible experiences. Discover why your company should harness the power of industrial 3D visualization to elevate its operations, communication, and ultimately, its success.
Benefits of 3D visualization
3D visualization offers improvements in e-commerce by transforming traditional static product photography into a fun, interactive, and easy way to promote their product or services using visuals. Let’s learn some of the many benefits that 3D visualization software has to offer and explore how 3D visualization works.
Increases conversion rates and customer retention
Before 3D visualization and photorealistic rendering became possible, the only way to see a realistic representation of the product was to go to a physical store. At that time, companies weren’t optimizing their websites to make the user experience better. Instead, they would use vague descriptions, few images of the product, and complicated websites, making the simple process of buying online 10 times more difficult. Because of this, many consumers preferred going to a physical store to buy their products.
Unfortunately, situations like this are still happening. However, 3D visualization helps increase functionality and facilitate online shopping, therefore increasing conversion rates and customer retention. A professional 3D visualization company helps brands create 360-degree models of products the customers can interact with. Thanks to these 3D visualization features, companies can quickly grab the attention of customers and increase conversion rates.
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Allows customers to personalize and customize
The whole idea behind 3D visualization and rendering engines is allowing customers to customize products to their liking. When companies allow customers to see all the essentials features of a product and add their personal touch, it increases customer satisfaction. Companies allow customers to personalize their products through 3D visualization by implementing a user-friendly 3D product configurator. Customers can easily change the texture, colors, features, or sizes of a product depending on their wants and needs.
3D visualization increases sales by creating emotional connections
When it comes to selling online, using emotional marketing combined with effective 3D visualization tools is a must for e-commerce companies. This is especially true for luxury goods brands where customers usually have higher expectations given the amount of money they are willing to pay. Emotional marketing and 3D visualization answer this demand by allowing customers to see photorealistic images of the product’s key features and offers real-time personalization to their liking.
It saves time and money
If you take the traditional way of promoting your products through static photography, it’s time-consuming. You have to hire a photographer to work with every piece individually and take pictures from every angle. Editing images can take several days or even weeks, and then, you still need to choose the perfect ones that fit your advertisement strategy. Besides, if you really want good results, you will have to pay for a professional photographer (don’t forget the number of pay increases with the number of products you need to showcase) plus creating a set, which all can add up to be a costly option You can avoid this extensive process with 3D visualization. In this process, you can get real-life visuals of your product from every angle you want. This helps you easily showcase a product in a way that grabs attention and leads to higher conversion. Also, you don’t need to worry about photo editing and other extra costs.
6 Industries that Benefit from 3D Product Visualization
Here’s how—and why—businesses in these sectors are getting the most from product visualization software and edging out the competition.
1. Home Furnishings
Home furnishings are a key beneficiary of 3D product visualization software, from living room sofas, to kitchen appliances, to bathroom essentials like faucets and sinks. Not only do these products come in a variety of configurations, but they also represent a perfect use case for augmented reality. 
What is augmented reality? This technology allows shoppers to take the 3D model of, say, a sofa (customized to their specifications) and project it against the background of any room in their home using their phone’s camera. In other words, if they want to see what a specific gunmetal grey sofa looks like in their living room, they just grant the software access to their phone’s camera, hold up the phone in the living room, and project that sofa onto the background. Augmented reality makes furniture shoppers more confident in their purchases, nudging them along in their buying decisions and reducing returns, which can be costly for big-ticket items. That’s why leading retailers like Crate & Barrel and California Closets use Threekit’s 3D visualization software.
2. Commercial & Office Furniture
Business-to-business (B2B) commercial and office furniture sales represent a near $15 billion dollar industry in the United States, and that number continued to grow in 2020, with businesses equipping home offices for their workers.
Since many companies purchase hundreds, if not thousands, of units of furniture at once, it’s vital to get things right the first time. That’s why B2B sales reps use 3D product configuration software as a sales enablement tool—helping Purchasing departments visualize the products they’re customizing and ordering in bulk. Leaders in office furniture like Herman Miller use Threekit’s services, but our software isn’t limited to selling high-end office chairs. Our clients also sell:
- Custom cabinets and case goods
- Retail displays and fixtures
- Custom doorways and windows
- Custom desks and seating
- And much more
In short, product visualization can revolutionize the sales and purchasing process for office furniture, making things easier on everyone from manufacturers to resellers, to buyers.
3. Building Materials & Manufacturing
Whether your company designs and constructs building materials or heavy machinery, 3D product visualization can assist everyone from designers to sales staff, to your project managers. First, your designers envision the perfect anything—building terrace, wall panel, adjustable desks—you name it! Whatever you manufacture, you can get a designer to build a 3D rendering of it. Next, your sales reps sell that vision, demonstrating a wide range of product variations for your customers. Finally, when your project managers can use a comprehensive system like Threekit that integrates with popular Enterprise Resource Planning (ERP) and Product Information Management (PIM) systems, they can oversee a timely, cost-effective project with ease.
4. Apparel & Jewelry
From clothing to shoes, apparel represents endless opportunities for customization, and customization represents an infinite number of opportunities to delight eCommerce customers. As with all customizable products, it quickly becomes difficult (if not impossible) to feature every possible configuration of a product line. With Threekit’s 3D configuration software, once a retailer creates the visual representations of the component parts, they can reuse those visuals again and again, wherever it makes sense.
5. Medical Devices & Life Sciences
The medical device industry benefits greatly from Threekit’s product visualization software, from those who manufacture custom, precision products to the resellers who work with them. Just like with building and equipment manufacturing, these companies can tie their product data to their ERP and PIM systems to streamline product management. Plus, they can modify and quote costs with ease, providing powerful sales enablement capabilities.
6. Luggage
Luggage has come a long way from the one-size-fits-all approach of decades past. These days, companies like Roam Luggage give their customers’ the opportunity to express themselves with a wide variety of colors, styles, and even monogrammed luggage so it’s easy to find at baggage claim. Roam uses Threekit’s visualization software to let shoppers customize the front shell, back shell, and trim of each product. They can also open the virtual product to look inside and see if it’s right for them.
Conclusion
In the modern business landscape, embracing industrial 3D visualization is no longer a choice but a necessity. It offers a competitive edge by streamlining processes, enhancing communication, and boosting efficiency. Nesso Team’s expertise in providing tailored visual solutions ensures that your company can stand out in a crowded market. With industrial 3D visualization, you’re not just showcasing products – you’re presenting solutions, fostering innovation, and paving the way for long-term success.
