Exploring Interactive 3D Catalogs: Showcase of Brands’ Innovation

In a world driven by innovation, companies are redefining the way they showcase products, adapting to heightened consumer expectations and global competition. While traditional marketing tools like brochures and professional photos persist, they now share the stage with a cutting-edge approach – Interactive 3D Catalogs. This evolution goes beyond static representations, offering customers an engaging and immersive experience. In this exploration, we delve into the realm of renowned brands that have harnessed the power of Interactive 3D Catalogs, unveiling how this transformative technology elevates product presentation. Join us on this journey, and discover not only the captivating examples but also how to access top-tier custom 3D modeling services for your unique project.

1. Cisco Interactive 3D Models for Unified Data Center

The worldwide California-based IT leader – Cisco – is the first example in our list showing how technology giants can use 3D content in their product catalogs to gain more profit. The interactive 3D catalog is available on the official website and demonstrates some of the most innovative Cisco products in 3D.

Interactive 3D Catalogs

The most obvious advantage of such a presentation is the opportunity to manipulate products, rotate, zoom in and out, and explore products from different angles and in the smallest details, including the front, internal, and rear views. Animated 3D models give the look and feel of Cisco products and their competitive advantage over others.

2. DeltaPSU AR

Another US-based tech company, a manufacturer of electronic devices – Delta Electronics Group – has moved even further and designed an Augmented Reality application that runs specifically with standard catalogs and brochures to help customers get a volumetric look and feel of the products first presented in a traditional way.

The application is available for both iOS and Android users and works as a free addition to printed catalogs. In this specific app, Augmented Reality technology adds the additional “wow” effect to the presentation as animated 3D models of products appear practically from “nowhere” on the screen of smartphones and let users rotate them, zoom in and out, as well as see a 360-degree animation of electronic devices produced by Delta.

3. Lenovo 3D Catalog

A Chinese technology leader – Lenovo – one of the world’s largest PC vendors, uses 3D catalogs to demonstrate its servers, storage, and networking products to potential clients in the most efficient way. This interactive 3D catalog is available for both iOS and Android users, as well as on the official web page.

Interactive 3D Catalogs

Apart from the opportunity to zoom, rotate, and get a 360-degree view of the products, this application allows one to learn more about all product features and its technical characteristics by clicking on the relevant hotspots.

With simple finger gestures over the screen of a smartphone, users can get comprehensive information about Lenovo products in an interactive way.

4. MMC Product Showroom for Mitsubishi Materials

A Japanese leader – Mitsubishi Materials Corporation – took advantage of the Augmented Reality technology and 3D presentation of tools to demonstrate the products in an unusual and more appealing way. 3D animations of products appear as the user points to a printed AR scanner, which can be downloaded and printed from the app. There is also an option to run the app in the 3D environment without AR content.

Along with the all-around view of the MMC products, users can get full information about their features and explore separate components. Moreover, this app allows one to download data sheets and product drawings in 2D and even solid 3D models.

This is a perfect example of how huge companies use innovative technologies to make an ordinary product portfolio work for them as a powerful marketing and full-featured sales tool.

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5. Siemens CalendAR

Being the world’s technology leader and having more than 350,000 employees worldwide, Siemens pays great attention to effective marketing and thinks of how to keep up interest in the company’s activities and engage with both customers and employees. This year, the Siemens team has added an immersive AR experience to a wall calendar showing how even simple things can be digitized and bring profit.

Interactive 3D Catalogs

It is much more than just an interactive presentation of products. Each month, the application is updated, and a new digital experience is unlocked to its users (iOS/Android), including new products, projects and services, competitions, and videos appearing in Augmented Reality. This is a smart way to show clients the current company’s activities through interactive next-gen technology instead of telling.

6. Oracle 3D Interactive Product Catalog

Oracle’s experience is just one more proof that the demonstration of products in 3D has become a common practice for world-renowned brands.

Oracle engineering systems, servers, storages, networking solutions, and even more can be examined from all possible angles in 3D on the official website in the 3D Demos for Server and Storage Products section. Smartphone users (both iOS and Android) can use a specifically designed app – Oracle 3D Interactive Product Catalog to see what the Oracle products can do for them.

In this case, the app users can not only rotate and explore the products in 3D but also remove certain parts, learn full information about the specific components, watch animations, and much more.

But not only tech companies present their products in 3D using innovative technologies like Augmented Reality. More and more businesses earn a profit from interactive 3D content in their product brochures, including the most popular furniture manufacturers, cosmetics brands, and auto dealers.

No wonder that even the most recognized brands of plastic construction toys for children of all ages attracted plenty of customers and increased sales by using Augmented Reality technology in their 3D product catalogs. Children love all fun and action, and this is where 3D animations come in handy, bringing toys to life and helping little players to visualize the scene better and make faster decisions as to which playset to purchase. Here are two examples of how interactive 3D content can be used in catalogs of children’s toys.

7. LEGO® 3D Catalogue

Imagine how much joy and laughter it brings to kids when they see animated 3D playsets appearing from nowhere. LEGO did it just right and added more entertainment to the buying process.

Interactive 3D Catalogs

Along with standard options like rotation and a 360-degree product view, little players can get more from a regular catalog – funny little stories and bright animations are hiding behind the AR markers to make the process even more fun. Both printed and online catalogs can be used to get the AR experience and watch favorite play sets in 3D.


Another popular brand for plastic toys – PLAYMOBIL – offers its little customers a similar experience. To bring the most recent product catalog to life, users need to download the free “PLAYMOBIL Scan” app from the stores (available for both Android and iOS users).

The app is regularly updated with new 3D models of the most popular play sets. There are also animated videos and information on the products. The recent update includes a little animated movie, “Knights,” for all fans of the Knight playset.

Bright and funny 3D presentations of children’s toys received positive feedback from little players in the stores, and we are anxious to see what the next updates will bring to 3D toy catalogs.

As the world moves on, the expectations of consumers grow. What was good ten years ago is no longer enough to keep the clients happy, and the abovementioned world brands prove this by adding an interactive 3D experience to their 3D product catalogs.


Making an interactive 3D catalog is always a win-win decision, as your customers can explore your products in a fun way and in more detail, while you will get a higher conversion rate. However, flawless 3D product modeling takes skilled and experienced pros who will show your products in all their glory.

If you still doubt whether to add volume and action to your product portfolio, just contact our team to cover all possible questions and counter any concerns. We at Nesso have the right experience and capacities to bring your products to life and present them in the most accurate and appealing manner.


The captivating examples of Interactive 3D Catalogs presented by renowned brands underscore the transformative impact this technology has on product presentation. Moving beyond conventional marketing strategies, these brands have embraced innovation to provide customers with immersive, engaging experiences. As businesses continue to adapt to evolving consumer expectations, integrating Interactive 3D Catalogs becomes a strategic imperative. The success stories showcased here not only inspire but also emphasize the potential for brands of all scales to leverage this cutting-edge tool. Now, armed with insights from these examples, it’s time to explore how your brand can make a lasting impression through the dynamic world of Interactive 3D Catalogs.