7 Brilliant Architecture Visualization Styles – Which One Best Suits You?

Architecture 3D render

With better availability of cutting-edge rendering tools and better access to them, computer-generated architecture visualization is now much more sophisticated than it used to be in the old days. 

Back then, architecture visualization was nothing but replicating buildings in 3D models. However, now that things have changed for the greater good, masters of this field can breathe more life into their renderings through smart color mix-and-match, detailed textures, proper lighting, etc. And many of them execute it so perfectly that the final images make us feel like a whole building has already been erected.

Since the architecture visualization process has progressed, tons of rendering styles have been born. However, only 7 of them are widely used across the industry. And they are also the 7 techniques Nesso mainly provides our clients with.

Curious to know what they are? Let’s find out!


Photorealistic rendering is one of the most popular rendering techniques used in architecture visualization. This technique is most suitable if you want to show a panoramic view.

Living up to its name, the ultimate goal of this style is to create a lively photo that makes viewers feel like the building is already in the real world if the contrasts, levels of lighting, and shadows are incorporated properly.

architecture visualization
A Nesso’s project uses the photorealistic style


Watercolor is an architecture visualization whose focus is less on architectural elements. Instead, it concentrates to show more on how the project will adapt to its surroundings.

With layers of colors and textures executed in the right way, products from this rendering style bear a resemblance to a handmade, watercolor painting.

architecture visualization
This is a project Nesso executed using the watercolor method

The Mad Max 

The Mad Max, also known as the flashlight, is another popular architecture visualization. Unlike the watercolor technique, this technique is used to put the architectural project front and center among its surroundings. 

This technique is carried out by darkening or blurring the background as well as adjusting the lights and shadows so the building is completely accentuated. 

architecture visualization
A building rendered using the Mad Max technique

The David

With the David architecture visualization style, you can expect the final result to be perfectly perfect. In other words, even a minor imperfection will be eliminated to stir up a sense of tranquility and peace when we look at it.

This is the reason why the David technique has another name: the Utopian technique, making it a go-to choice for visualizing a park or garden.

architecture visualization
A product rendered by using the David technique

The Theodore 

If you’re looking for an architecture visualization rendering to visualize interiors and office spaces, the Theodore may be your best choice.

This rendering method focuses on using natural light to bring a sense of coziness and positive energy to the project. Since the final result will be pervasive with natural light, the Theodore is also known as the Luminous technique.

architecture visualization
This technique focuses on using natural light

The Whodunit 

The Whodunit is the boldest architecture visualization technique in this list. This is because it may make the viewers feel like it’s Halloween, which is another name for this technique.

The Whodunit uses low saturation with high contrast using cool-toned colors to highlight a minimalist style. The architectural objects rendered using this style usually feature walls of glass reflecting dark blue or green tones.

architecture visualization
A typical example of how the Whodunit technique is used

The Gondry 

And last, another exciting architecture visualization style we want to introduce to you today is the Gondry technique. This style is often referred to as the Collage technique since it uses mixed media to demonstrate the artist’s personality. 

Renders from this method can combine sketches, photos, 3D assets and many other elements to best portray the project.

Which architecture visualization style best suits your projects?

And that’s it! Above is 7 architecture visualization styles we’d like to bring up today. Apparently, there’s not a one-size-fits-all, so depending on your company’s projects, you might need a different style of rendering techniques.

However, executing any of those techniques properly is never an easy task. That’s why you might need to outsource architecture visualization from a reliable agency like Nesso.

Read more at Nesso.vn 

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