How 3D Product Visualization is Reshaping eCommerce

3D Product Visualization

Incorporating 3D printing ideas into educational settings empowers students with hands-on, interactive learning experiences. From engaging puzzles to functional tools, these innovative concepts ignite curiosity and creativity. By bridging the gap between imagination and reality, these 3D printing ideas not only educate but also inspire the next generation of thinkers, problem solvers, and innovators. Through the magic of 3D printing, students can see their dreams materialize, fostering a passion for learning that goes beyond the classroom.

What is 3D product visualization?

3D product visualization is simply the creation of three-dimensional models of products. Three-dimensional models provide compelling visuals that showcase products in a much more impressive and thorough way than a simple, text-based product description. These can be anything from 360 degree videos, showing the product from all angles, to an interactive view which shows a product’s internal components.

Imagine you’re shopping online for a new office chair for your home office. With a 3D visualization, you can sort and filter between multiple variations of the same chair, and narrow your selection by size, color, and materials. You can visualize the specs of the chair and place it in a lifestyle and living environment that matches your own. This allows you to gather information and easily determine which chair will fit your needs.

What are the advantages of 3D visualization?

  • Opportunity to offer personalized experiences

We talked about how important it is to create personal experiences for customers. Many are even willing to pay extra for a premium shopping experience. Thanks to 3D visualization, customers who can view the product details closely can also see the product in question with various details. Imagine viewing a shoe from every angle. It rotates 360 degrees so that you do not have to imagine it. If you want, you can also experience how it will look in different colors with the help of a product configurator. With 3D visualization, customers gain full control over the product.

  • Become a love brand

Customers whose wishes and needs are met leave the store happy, this is also the case in the online shopping world. Even if you implement the world’s best design with the world’s best material, all your efforts will be in vain if the photos you upload to the internet do not impress the consumer. Moreover, the physical setup for photo shooting you need each time requires large investments that will not appeal to your entire audience at once. Some of your customers may want to see the product in a more cozy environment, while others may dream of an environment intertwined with nature. Letting them place the models wherever they want solves these kinds of issues.

3D product visualization services allow a product to be displayed in different styles and environments. In this way, you can explain your product to your customers much better and shorten their decision-making process during the purchase. After all, most of our achievements in life are based on personal experience, so why not ask for the same in shopping? Customers who shop happily put these brands in a considerable place of their love brand lists.

  • Build trust for your customers

Displaying your product with all its realness is the best proof that you do not want to deceive the other party. Customers who can view products from every angle feel that they have enough information to make the purchase and will not be disappointed. You can increase your sales with 3D visualization, which boosts confidence in both the product and the brand. These trust-building campaigns will keep customers coming back to you for their next purchase.

3D Product Visualization

  • A self-marketing sales experience

The popularity of AR and VR technologies also comes from the excitement created by experiencing high-resolution 3D models in real life. Even when going to the movies, if it is among the options, we choose the one with 3D to fully experience the scenes. 3D is a good way to trick the mind and make us believe we are in a different reality.

As anyone who has been in the online shopping market for a long time knows, 2D images are quite unsuccessful in expressing a product itself, no matter how high quality it is. Realizing a bit late the impact this had on the overall purchasing experience, brands increased their investment in visualization. Today, 3D product visualization can make the customer experience the excitement of going to stores while promoting your product. 3D models of your products can be viewed, shared by your customers on social media, or even become part of a different trend. You don’t have to shout “We do 3D product visualization”, the technology is already self-explanatory.

  • You can take advantage of AR technology too

It would not be wrong to say that the closest friend of 3D visualization is augmented reality. Working in perfect harmony with each other, these two technologies will revolutionize how customers interact with digital stores. The duo, which shapes new generation shopping habits such as virtual try-on, gamification, and even digital twins, seem to be the cornerstones of future stores. If you already have 3D models, you can easily integrate AR technologies into your system.

Suggested Post: What Is Product 3D Modeling And Rendering & Who Needs It?

Photography vs 3D

3D digital product visualization is frequently used as an alternative to product photography. While photography has its place and can artfully exhibit a completed project, 3D visualizations offer a few advantages over traditional product photography: 

  • You save time and money otherwise spent on expensive and time-consuming photoshoots.
  • You can showcase every angle and perspective of your product at once, providing for a better user experience.
  • 3D visualizations offer more flexibility: modifications are easy, your products don’t have to be reshot if you change an element of their design, and you can quickly create thousands of product variations.
  • You can begin designing a 3D model of a product while it is still being developed. That way, you can launch your marketing campaigns as soon as the product is ready. 

Overall, both 3D product visualization and traditional photography can clearly and efficiently highlight a product’s selling points. A combination of the two is sure to give you the best of both worlds.

Here’s a closer look at how we utilized a 3D product visualizer in some of our own projects. 

Top Formats of 3D Product Visualization

As we have mentioned, visualization can be made in many forms, but what about platforms? Let’s examine the main formats of this solution type:

1. Non-immersive visualization

3D Product Visualization

This is the most common format and also the most universal. We see regular 3D visualizations used in many different settings, but animations and apps are the most common. These can be broadcast on television, deployed on the web, opened on a mobile phone, and about a dozen other ways.

2. VR product visualization

3D Product Visualization

Virtual reality is a technology that takes you out of the real world and places you in a digital one. Thus, when you put on a VR headset and initialize a visualization app, you will see the product as if it was right in front of you. Using controllers and head movements, you can also interact with it and get a realistic experience of what it will be like to handle it in real life.

3. AR product visualization

3D Product Visualization

Augmented reality makes use of mobile devices like smartphones and their cameras, capturing footage and layering 3D models on it through apps. Sometimes, the apps are deployed in browsers through a technology known as WebAR. Thus, your mobile devices can visualize a product in a relevant setting, such as clothes layered on top of your body or a car presented in a garage.

How to use product visualization in your industry

To be fair, we could say that product visualization is used in all industries that build products, but this would be a generalization. Some industries are much better suited to the technology and have already reaped many benefits from it. Thus, if you check the list below and don’t see your industry, it doesn’t mean that this kind of solution is not meant for you. Rather, you have the unique opportunity to become a pioneer for your business type.

3D product visualization for furniture

3D Product Visualization

This solution is used very often in online furniture stores. Before buying, users want the chance to rotate furniture from different angles, and not have to rely on photos, which often do not match up with reality. As such, it also serves as a versatile tool for interior design.

3D visualization in marketing

3D Product Visualization

You’ll often see such 3D content in advertisements and marketing campaigns, which make great use of computer design to depict the product in unique and sometimes wacky settings. This helps cement interest in consumers and prompts them to check out the item further.

Product visualization in eCommerce

Online stores host a huge portion of all visualizations created, and the logic behind it is clear: it is much more likely that customers will form a positive impression from a sleek visualization than from a set of photos or a recorded video.

Beauty/health product visualization

3D Product Visualization

One peculiarity of beauty and health products is that they are not often depicted in their packaged state. Thus, most visualizations focus somewhat on what the product looks like outside of its container, and even more on how it looks applied to the body.

Automotive product visualization

3D Product Visualization

Most automobiles can be considered luxury goods, so consumers shopping around for a car expect to see the models presented with a high level of detail, options to zoom in and rotate, and preferably see them depicted in a relevant setting.

Tech product visualization

3D Product Visualization

Tech products are usually visualized with strong lighting and great attention to detail. This way, when the assets are used for promotional photos and videos, customers can see every bezel and nook of the device clearly and imagine what it will be like to handle it.


In a rapidly evolving digital era, 3D product visualization is becoming a driving force in transforming eCommerce. The ability to provide customers with immersive and interactive experiences enhances their confidence in online purchases. Nesso Team, with its expertise and technology, is your partner in bringing this visualization revolution to your eCommerce business. From conceptualizing to creating photorealistic 3D representations, Nesso ensures your products stand out and resonate with your customers, fostering a new era of online shopping engagement.

Trả lời

Email của bạn sẽ không được hiển thị công khai. Các trường bắt buộc được đánh dấu *